Most small business owners don't struggle with sales because they're bad at it. They struggle because no one ever showed them how. These tools were built to change that.
Each one is AI-powered, takes less than five minutes, and gives you something practical you can use before your next conversation. Sign up once with your email and every tool on this page is yours to use whenever you need it.
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Pick the one that fits where you are right now. If you're not sure, start with the Value Prop Builder. It's the foundation everything else rests on.
Value Prop Builder
If someone asks what you do and you find yourself stumbling, this is where to start. Answer three short prompts and walk away with a clear, conversational value proposition you can use right away.
Ideal Client Profile Generator
When you try to sell to everyone, you connect with almost no one. This tool helps you get specific about who you actually want to work with so every sales conversation starts from the right place.
Discovery Question Generator
The best sales conversations start with the right questions, not a pitch. Describe what you do and who you serve and this tool builds a set of discovery questions specific to your business.
Objection Response Coach
When a prospect says "I need to think about it" or "your price is too high," most people either push back or go quiet. This tool helps you find a calm, honest response that keeps the conversation going.
Follow-Up Message Writer
Not following up is one of the most expensive habits in small business sales. Describe where you are in the conversation and this tool writes a short, confident message you can send today.
Sales Fear Identifier
If sales feels hard, there's usually a specific reason. This tool helps you figure out what's actually getting in the way so you can address the right thing instead of pushing through the wrong one.
Is This My Ideal Client? Checker
Before you spend time preparing for a sales conversation, run a quick check. This tool helps you figure out whether the prospect in front of you is actually a good fit before the call.
ICP Brief
Before you spend time on the wrong prospect, get clear on who the right one looks like. Download the one-page ICP Brief and build your filter before your next sales conversation.
AI Builder Coming Soon
Yes. Every tool on this page is free to use. Your email is required to access them, and that is the only thing we ask for.
No. One email signup gives you access to every tool on this page. You do not have to enter your information more than once.
You get immediate access to all the tools. You will also receive occasional emails from Amie Thompson with practical sales training and resources for small business owners. You can unsubscribe at any time.
No. These tools were built specifically for small business owners who did not come from a sales background. If you have never had formal sales training, you are exactly who they were designed for.
Most take less than five minutes. You answer a few short prompts, the AI does the work, and you walk away with something you can use in your next conversation.
Yes. Come back as often as you need. If your business changes, your ideal client shifts, or you want to try a different approach, run the tool again.
Amie Thompson is an entrepreneur and business strategist who helps small business owners and early-stage founders move from idea to income. She became a CEO without a sales background and built these tools from that experience. Learn more at amiethompson.com.
These tools won't replace the work, but they will make the work easier. Whether you're figuring out how to explain what you do, prepping for a conversation with a prospect, or trying to get better at following up, there's a tool here for where you are right now. Free, AI-powered, and built for small business owners who are figuring it out as they go.
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