Build Your Business
Guidance for each stage of building a business, from testing your first idea to landing steady, paying clients.
Amie Thompson, Entrepreneur and Business Strategist
You’re good at what you do. Now let’s get you the clients to match.
I help small business owners and early-stage founders build visibility, sell with confidence, and put AI to work.
Find your starting pointChoose your starting point
Start where your business needs you most.
Pick the area you want to work on first. Each path leads to free guides and tools for your next step.
Sell with Confidence
Learn the six skills behind sales confidence, so more of your sales conversations end in a yes.
Put AI to Work
Where AI helps a small business most: getting found in AI search and taking busywork off your plate.
Explore Resources
Free guides, tools, and assessments for the question in front of you.
Resources
Free resources for growing your small business.
Read and use
Guides
Step-by-step guides for building, selling, running, and leading a small business.
Interactive
Interactive Tools
Free interactive tools that walk you through a sales or business problem, one question at a time.
Insights
Articles
Short reads on selling, visibility, AI, and running a small business.
Diagnose
Assessments
Take a quick diagnostic and get a personalized report on where you stand.
Proprietary frameworks
Frameworks that make hard decisions simpler.
Models built from more than 25 years of leading and advising businesses. Each one gives you a repeatable way to make your next decision.
Six Foundations of Sales Confidence
Breaks selling into six learnable skills, so you can see where you're strong and where to focus next.
Explore frameworkCLEAR Framework for AI Literacy
Five habits for getting reliable results from AI tools, with no technical background required.
Explore frameworkVisibility Alignment System
The Visibility Alignment System helps your website, LinkedIn, and bios say the same thing, so people and AI understand you.
Explore frameworkIdea to Income
Idea to Income organizes business building into six areas, so you can start with the one you need most.
Explore frameworkLatest thinking
Recent articles for small business owners.
Sell with Confidence
The Sales Confidence Small Business Owners Are Missing
The specific confidence gap that quietly costs owners deals, and how to close it.
Build Your Business
How to Build Visibility Before You Feel Ready
How to start getting known now, before your brand or your confidence feels finished.
Put AI to Work
How to Build Business Capability with AI Before You Hire
How to let AI handle more of the work before you take on the cost of a hire.
Sales Confidence Assessment
How confident are you when it’s time to sell?
Most owners know selling is a gap. What’s harder to see is which part is holding you back. The free Sales Confidence Assessment scores you across the Six Foundations of Sales Confidence and gives you a personalized report. It takes about 4 minutes.
Take the free assessmentAbout Amie
Growing a small business comes down to a handful of skills, and every one of them can be learned.
Amie Thompson
Meet Amie Thompson
I’m Amie Thompson, a former CEO with more than 25 years of leadership experience.
I work with people who are good at what they do but stuck on what to do next. Together, we work on the parts of building a business that rarely get taught.